We recently transcreated an in-depth feature for CUHK Business School titled “Going Global: The New Blue Ocean for Chinese Enterprises”. The article explores how mainland firms are entering a new phase of strategic globalisation while navigating structural disadvantages, including the “liability of foreignness” and heightened geopolitical sensitivities.

Chinese business and policy writing often relies on culturally specific shorthand that resonates immediately with domestic audiences but can confuse international readers. Terms such as 三來一補 (early processing trade models); 三中心一高地 (policy positioning frameworks); or 「輕模式」轉向「重模式」 (the shift from asset-light to asset-heavy strategies) carry dense, implicit meaning. When translated literally, they can create conceptual gaps that undermine the clarity and credibility of otherwise sophisticated analysis.

Our approach therefore goes beyond translation. We identify where international readers need context and build that scaffolding into the text. Rather than simply defining terms, we explain why they matter, how they function within the argument, and how they connect to broader global business themes. For this piece, that meant unpacking policy frameworks, contextualising strategic concepts, and recalibrating the language to sound natural, authoritative, and globally fluent.

The result is content that preserves the depth and nuance of the original while making it accessible, credible, and engaging for readers unfamiliar with Chinese business contexts. Most importantly, it helps global audiences more clearly understand China’s strategic thinking.

This is the kind of work we love: helping important ideas travel.

A highly meaningful project transcreating for Heep Hong Express, the newsletter of Heep Hong Society, a Hong Kong-based NGO that serves children with special educational needs (SEN) and their families. The newsletter featured Heep Hong’s diverse initiatives aimed at enhancing the social communication and adaptation of SEN children, as well as an SEN Kit for parents. Our job was to ensure their meticulously developed programs and thoughtfully crafted guidance remained accessible while maintaining the empathetic tone vital for the organization’s community outreach.

Read the issue here.