Meet the mascots we developed for SARDA, the Society for the Aid and Rehabilitation of Drug Abusers.

We have the honour of creating this pair of characters for SARDA to help them promote their values, mission, and message to their stakeholders and service targets.

SARDA has been serving people suffering with drug addiction in Hong Kong and setting them on the path of rehabilitation, redemption, and rebirth for 60 years. Story after story of those who have received SARDA’s care illuminate the many roles that the NGO has played—sometimes a companion, sometimes a supporter, other times an advisor, a friend, or even a family member. It is always meeting those they serve where they are to offer the most suitable and needed care.

All of this inspired us to create Eggy and Felice. Eggy is a former drug abuser who is determined to break out of its shell to hatch a new life. The “crack” in its head is both an indication of this process, as well as a scar reminding Eggy of a darker past. Its large head carries a lot of self-doubt and uncertainty about the future, resulting in Eggy’s somewhat clumsy movements.

Felice is a phoenix, a symbol of eternal rebirth, who is always by Eggy’s side. Felice is constantly guiding Eggy towards regaining confidence, hope, and a positive, independent life, as represented by those resolute eyes, bright colors, and wings that denote freedom.

Given SARDA’s diverse audience, our idea is to create characters that can be versatile representatives that can facilitate the NGO’s communication and augment their work. Eggy and Felice, along with their stories, are our way of bringing that to life.